PEONIE COLLECTION Privacy Policy
PEONIE COLLECTION cares deeply about your privacy and data protection. We are committed to providing the highest standards of products and services. We value each of our current and potential customers and strive to maintain appropriate protection of your personal data (“Data”).
This Privacy Policy explains how PEONIE COLLECTION collects and processes your Data when you use our website www.peoniecollection.com (“Website”) to purchase our products, subscribe to our newsletter, or use any other features we provide.
1. Who is responsible for processing your data?
Data processing is carried out by or on behalf of PEONIE COLLECTION LLC (“PEONIE COLLECTION” or “We”), which operates the Website. Any online sale through the Website is conducted by us, as set forth in the applicable Terms of Sale. If you wish to contact us regarding how your data is processed, please see Section 9.
2. Scope of Privacy and Personal Data Protection Laws
PEONIE COLLECTION LLC is a U.S. based company, with its headquarters and operations located in the United States. As such, we are subject to U.S. legislation.
Even so, to better serve our international customers, we adopt internationally recognized and globally accepted standards for handling the personal data of customers located outside the U.S. Our data processing practices are always proportional and reasonable, with clearly defined purposes and needs communicated to data subjects, ensuring clarity and transparency throughout.
However, if you do not agree with our personal data processing practices, we recommend that you refrain from using our Website and from purchasing our products.
3. What data do we collect and how?
The categories of Data we collect about you depend on your activity and interaction with PEONIE COLLECTION. The following Data may be collected by us:
PROCESSING ACTIVITY DESCRIPTION LEGAL BASIS
Registration Data To properly identify you and fulfill our obligation to deliver the products you purchase, we collect your name, email address, phone number, and billing/shipping address. If you choose to register using your Google or Facebook account, some or all of the data from those companies may be shared with PEONIE COLLECTION. Pre-contractual steps for executing the sales contract and PEONIE COLLECTION’s Legitimate Interest.
Log Data (information collected when you use the Website) Depending on your cookie preferences (when applicable), when you use the Website for informational purposes only (e.g., without registering or making a purchase), your Internet browser automatically collects and sends us certain basic information about your interaction with the Website. This Log Data may include your browser type and version, operating system and interface, device used, language preferences, pages visited, date and time of your visit, IP address, actions taken on the Website, and the name of your Internet provider. When you make a purchase or register an account, Log Data is associated with your Registration Data. PEONIE COLLECTION’s Legitimate Interest or User Consent. In certain cases, we may also be complying with legal obligations. For instance, requirements to record the IP address of a connection.
Social Media Data (information collected when using the Website for informational purposes) Simply browsing the Website generally does not involve processing or transferring data to third-party media and/or social platforms (such as Facebook or Instagram, “External Platforms”). However, if you accept the relevant cookies (when applicable), use sharing buttons, or log into your accounts on such External Platforms through our digital services, these platforms may, based on their own legalbases, collect and process your personal data to provide you with personalized advertising. For details regarding the scope and purpose of data processing by the provider of each External Platform, including your rights and privacy settings, please consult the respective platform’s privacy notice. PEONIE COLLECTION’s Legitimate Interest or User Consent.
Purchase Data (information collected when you buy a product) In addition to Registration Data, if you purchase a product on the Website, we collect directly or through third parties, data required to process your order, such as transaction date, customer ID, transaction ID, total amount, shipping cost, product ID, price, discount, taxes, net sale amount, number of items purchased by category, size information, payment method, and your purchase history. Performance of the sales contract and compliance with legal obligations.
After-Sales Data When you seek after-sales support, we collect any information needed to assist you, including, but not limited to, product descriptions and usability details, defects, incidents, limitations, shipping date, delivery date, and other relevant data—which we combine with your Registration and Purchase Data. Performance of the sales contract and compliance with legal obligations.
Marketing Data (information collected when you subscribe to the newsletter) If you subscribe to our newsletter or other marketing communications to receive updates on collections, products, campaigns, and events, we collect Marketing Data through the subscription form, such as consent to receive communications, consent to share data, channel preferences, and related information. User Consent or PEONIE COLLECTION’s Legitimate Interest.
Third-Party Data If you purchase a product to be delivered to someone else, we collect that person’s information to complete the delivery. Legitimate Interest of third parties.
Protection of PEONIE COLLECTION’s Rights and Interests We may process your personal data when necessary to exercise or defend our rights, for example, in legal actions, debt collection, fraud investigations, and similar situations. Regular exercise of rights or PEONIE COLLECTION’s Legitimate Interest.
4. Why We Collect and Process Your Data and Our Legal Bases?
We may process your Data, either electronically or manually, for the following purposes: to comply with a consent or authorization, to perform a contract with you (purchase and sale), to fulfill a legal obligation, and/or for our legitimate business interests, depending on the purpose of the processing. These purposes correspond to the legal basis listed above, which are standard under the most advanced privacy and personal data protection laws.
5. Who We Share Your Data With?
Service Providers (inside and outside PEONIE COLLECTION): Your Data is generally not shared outside PEONIE COLLECTION. However, we may work with third-party service providers acting on our behalf under contracts that include strict data protection requirements. These providers may assist with IT support, business operations, customer services, or maintain the security and integrity of our business. Examples include IT maintenance, security and support services, payment processors, logistics providers, marketing and advertising partners, data analytics companies, digital service tools, mailing or email services, and customer service centers.
Other Third Parties: In limited cases, we may share your Data with government agencies, regulators (e.g., tax authorities), courts, or external advisors (e.g., attorneys, accountants, auditors) in accordance with applicable law. We may also be required to transfer your Data to third parties in response to legal requests from authorized authorities.
Digital Partners: Some digital partners may process your Data for their own purposes, as permitted by this Policy. Their processing is governed by their own privacy policies.
6. How Long We Keep Your Data?
We retain your Data as long as necessary to fulfill this Policy, provide you with the best possible experience, and comply with applicable laws regarding product warranties and safety. We may also keep Data as required by local law or as long as we have a legitimate business purpose. Once these purposes are fulfilled, we reserve the right to delete your Data.
7. International Data Transfers
PEONIE COLLECTION does not transfer or share your Data with companies outside the U.S. If operational needs require it, the highest standards of security and confidentiality will be applied.
8. Cookies
We and our partners may use cookies, pixels, and other online tracking technologies ("Cookies") on the Website to collect and analyze information about how you interact with it.
Cookies are small pieces of information that websites can transfer to your browser, which are then stored on your device. For instance, cookies improve your online experience by allowing us to remember your preferences.
When you visit the Website, we or our partners may send one or more cookies to your device. We use both session cookies and persistent cookies. A session cookie disappears once you close your browser.
A persistent cookie stays on your device after you close the browser and can be used by your browser on future visits to the Website, unless you choose not to accept them. Please note that if you decide not to accept certain cookies, some features of the Website may not work as intended.
We also use third-party cookies in connection with the services provided on the Website. For example, we use Google Analytics to collect data about how visitors use the Website. This information may help us improve our services and enable us to use Google advertising features like interest-based ads, audience targeting, and display advertising.
If you use a browser that supports Global Privacy Control ("GPC") and have it enabled, we will interpret this as a request to disable cookie-based sharing. As a result, functional, performance, and targeting cookies will be disabled on the Website when you use that browser. Please note that we cannot process or respond to "Do Not Track" signals from all browsers or other similar requests to disable online tracking.
Cookies set by third parties (other than PEONIE COLLECTION) may be subject to those companies’ privacy policies.
We use cookies and collect information for the following purposes:
Strictly Necessary Cookies (always active): These cookies are essential for the Website to work properly and are always active. They are set in response to actions you take, such as customizing your privacy preferences, logging in, filling out forms, or managing the Website’s security. You can set your browser to block or alert you about these cookies but blocking them may cause some parts of the Website to not work correctly.
Performance Cookies: These cookies help us track visits and traffic sources so we can measure and improve the Website’s performance. They allow us to understand which pages are most and least popular and how visitors move through the Website. These cookies may be placed by us (or our partners) to collect analytics, statistics, and other information about how you and others use the Website.
Functional Cookies: These cookies enable certain features and customizations on the Website, such as remembering your preferences (language, font size, settings) or your most recent actions. They may be set up by us or by service providers whose services we’ve added to the Website.
Marketing Cookies: These cookies may be set by us or our advertising and social media partners. They help create a profile of your interests and show you more relevant ads on other websites. If you choose not to allow these cookies, you’ll see fewer targeted ads from PEONIE COLLECTION.
We may also collect your IP address in an anonymized form that does not allow us to directly identify you. Additionally, we may automatically collect other information related to your device, such as its model, software version, language, etc.
We may combine this automatically collected information with other data we have about you, including data from other sources. Cookies on the Website may be used to track your online activities over time and across various online services.
Cookies remain installed for an indefinite period after you provide your consent and may be deleted or disabled at any time following the instructions above or those provided by your browser.
Please note that restricting cookies may impact on your experience and prevent some features of the Website from working properly.
9. Your Choices and Rights
9.1. Cookies. Refer to the section above for your rights regarding cookies.
9.2. Targeted Advertising. Marketing communications will include an opt-out option. If you opt out, you may need to re-register to receive marketing communications in the future.
9.3. Legal Rights. Depending on local laws, you may have rights such as:
9.3.1. Right of Access: Receive specific personal information we hold about you.
9.3.2. Right of Portability: Receive your electronic personal information in a usable format.
9.3.3. Right of Disclosure: Know the types of information we collect, sources, purposes, and third parties with whom we share it.
9.3.4. Right of Correction: Request corrections to any personal information we or our service providers collected from you.
9.3.5. Right of Deletion: Request deletion of personal information, subject to legal or legitimate business requirements.
9.3.6. Right to Opt-Out of Sale: Once applicable, opt out of the sale of your personal information under California law.
9.3.7. Right to Use an Authorized Agent: You may designate an agent to submit requests on your behalf, with proper written authorization.
9.3. 8. Right of Appeal: Challenge decisions regarding your rights as a consumer.
9.3. 9. Right to understand automated decisions: You have the right to obtain information about automated decisions made using your personal data that materially affect your rights and legal protections.
Please note that these rights may be limited under applicable law. For example, we may need to retain certain personal information for business purposes, to complete transactions you have requested, to comply with our legal obligations, or for other purposes as permitted or required by law.
If you wish to exercise your rights under applicable law, please contact us at contact@peoniecollection.com, through the web form on our website, or by phone at +1 689 276 6760.
We may ask for additional information to verify your identity and process your request. PEONIE COLLECTION will not treat you differently for exercising any of the consumer rights described in this section.
Under California’s “Shine the Light” law, California residents who provide us with personal information in connection with products or services for personal, family, or household use have the right to request, once per calendar year, information about any disclosure of their personal information to other companies for their own marketing purposes during the previous calendar year. Requests can be made by email at contact@peoniecollection.com or by phone at +1 689 276 6760. We will respond within 30 days. Written requests can also be sent to 1701 ParkCenter Dr, Suite 100, Orlando, FL 32835. Requests submitted through other channels may take longer to process. Please note that only disclosures covered by the “Shine the Light” law will be included in our response.
10. Children Under 13
The Website is not intended for children, and we do not knowingly collect or maintain personal information from anyone under 13. If you believe we may have collected information from or about a child under 13, please contact us at contact@peoniecollection.com or by phone at +1 689 276 6760
11. Security Measures We Adopt
We take the protection of your personal data very seriously and implement technical and organizational measures designed to keep your information safe from unauthorized access, misuse, loss, alteration, or destruction. These measures are selected based on the state of the art, implementation costs, the nature of the data processed, and the risks associated with each processing activity, always aiming to maintain an appropriate level of security.
We use controls such as encryption, authentication mechanisms, role-based access management, log recording, and internal information security policies, along with periodic training for teams that handle personal data. Despite these efforts, no data transmission or storage system is completely secure, and therefore absolute security cannot be guaranteed.
In the event of a security incident that may pose a significant risk to your rights and freedoms, we will take appropriate steps to mitigate its effects and, when required under applicable law, notify you and the relevant authorities, providing key details about the incident and the measures taken.
We also require our service providers and contractual partners to adopt security standards consistent with our own, especially when they process personal data on our behalf. When data is transferred to other countries, we make every effort to ensure that adequate safeguards are in place in accordance with applicable data protection laws.
12. Updates to This Policy
We reserve the right, at our sole discretion, to modify, change, or update this policy at any time. We will notify users of any material changes to this Privacy Policy by posting the revised version with the updated date on this page or as otherwise required by law. Continued use of the Website, including accessing, browsing, or using any interactive features, constitutes your agreement with this Privacy Policy and any updates.
13. Contact Us
If you have any questions or concerns regarding our Privacy Policy, including how to access it in a more accessible format or any questions about Website security, please contact us by email at contact@peoniecollection.com, via the web form available on the Website, or by phone +1 689 276 6760.
This Privacy Policy was created and last updated on November 24, 2025. We will inform you of any significant changes to this Privacy Policy whenever possible.
